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The Alter Ego Effect
- Defeat the Enemy, Unlock Your Heroic Self, and Start Kicking Ass
- Narrated by: Todd Herman
- Length: 7 hrs and 2 mins
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Publisher's Summary
A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.
There’s only one person in the way of you unleashing your potential: you. There’s also one person who can move you out of the way so you can perform at your peak.
That person is already inside you. You just need to unlock them. This other part of you is your alter ego. After 21 years of working with elite athletes, performers, and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.
When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because of chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Voorhees. In that moment, he resolved to stop being Bo Jackson and start being Jason the moment he stepped on the field.
In this transformative guide, Herman teaches you how to create and control an alter ego like Bo - and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: He knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using Superman’s classic trick - putting on a pair of glasses - he learned to trigger the specific traits he needed to achieve his goals.
The Alter Ego Effect is not about creating a false mask - it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back and empowering you to ultimately become your best self.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
What listeners say about The Alter Ego Effect
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- Anonymous User
- 2021-08-03
great listen. motivating stuff
great listen. a bit too many examples to get the point across at times. its worth listening to for the tidbits of motivating parts.
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- Andrea Richards
- 2019-03-07
Forever Changed
The teaching in this book will change your way of thinking on how to remove the blockage in achieving your success and enable you to achieve your lives' goal.
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- SylviaO
- 2019-03-09
An inspiring book!
I love Todd Herman's new book! I've known about this technique for awhile but hadn't put it in place. I love all the experience he's drawn on - more than 20 years of working with high profile athletes - he has solid knowledge of what works. Also, as a voice artist, I also appreciate how he reads the book - as if he were just having a conversation with me! Makes it much more interesting. Bravo Todd for this achievement!
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- Yoshi N.
- 2019-03-17
awesome
I love the idea of ALTER EGO, it resonates with me and I enjoyed the book Immensely. Now it is time to put it Into action
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- Jacqueline Tomen
- 2023-11-11
Great Book
Enjoyed it all. Learned a lot. New ways of getting beyond perceived limitations. Awesome read
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- Abraham Enarson
- 2021-05-22
Amazing book
So well written and easy to understand. Teaches you how you can set into your Alter Ego and accplish so much more.
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- AD
- 2023-11-14
Life-Changing in so many ways.
Amazing. life-changing book especially in these times. Time to get to work or...should I say "Time for my Mission"
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- Serge
- 2019-11-14
This book just might change your life.
Amazing! I’m going to implement what Todd teaches and I wonder what’s going to happen! But that book is fascinating and I can not wait to see how it changes my life!
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- Peter_Veri_Marketing
- 2020-08-09
CALM in times of UNTIDINESS
Todd unravels the code of how the mind wants to devolve into despair during a crisis. He spends as little time on that and swiftly moves to the solution we as entrepreneurs must use to "rally the troops" and get everyone back to work again. It reminds me of a tiny bit of a Youtube business video I ghostwrote for a very famous influencer. The idea was similar, in that we as entrepreneurs have a responsibility to get the economy going; NOT the government. The government has the job of making sure we are all safe while we get this giant engine running again.
I really like the way Todd approaches the matter on very real human terms.
His secret sauce is in one place referred to as C.A.L.M.; listen to his book to find out how CALM can benefit your team.
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- chris
- 2020-03-05
Love it
Enjoyed this book opened up new side of me I didn’t realize !! Thank you Todd
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