• Start with Why

  • How Great Leaders Inspire Everyone to Take Action
  • Written by: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 18 mins
  • Unabridged Audiobook
  • Release date: 2017-09-05
  • Language: English
  • Publisher: Penguin Audio
  • 4.5 out of 5 stars (290 ratings)

Regular price: CDN$ 32.93

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Publisher's Summary

The inspiring, life-changing best seller by the author of Leaders Eat Last and Together Is Better.

In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on Start with Why - the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

©2017 Simon Sinek (P)2017 Penguin Audio

What members say

Average Customer Ratings

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very good perspective on why

really enjoyed this book. very insightful thoughts on why the people that change the world start with why and also make it there purpose. I found it hard to stop listening and finished on two three nights.

2 of 2 people found this review helpful

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Informative and Inspiring!!!

An outstanding breakdown of how our 'why' can our greatest asset. Expertly dissects human behaviour in the context of leadership, consumerism, the artistic and the corporate world. An incredible study of what makes a trailblazer and why the rest are compelled to follow.

1 of 1 people found this review helpful

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Foundational if you want to lead

Finally someone who puts into words what many know intuitively? In this book Simon is one of the few who are hacking at the roots not the leaves.

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Lots of inspiration

I enjoyed this book and it is worth listening to. You won’t regret giving it a try.

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Highly recommended

Great content and loved the way Simon Sinek narrates the book.
For sure a life changing information

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Amazing book!

That book gave me a lot of clarity on how I see the world !
I recommend the book with all my heart !

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Waste of time

Repetitive and boring, interspersed with far too many cute motivational sayings used over and over

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A 'must read' for leaders

What a wonderful, concise book on leadership. People buy based on causes, being inspired and believing in the vision of the company they buy from. Similarly, people but into leadership for the same reasons. This is a crucial book!

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  • Val
  • 2018-04-10

One of the greatest books ever written!

Incredible insight into self discovery for anyone in business, big or small. A beautifully written peice that explains everything in an easy to understand format.

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Some great lessons!

I really enjoyed this book. There are some really actionable takeaways for me that I will bring to my new role at my job.

It is a tad repetitive, but then again, the repetition shows the value in the lesson, and also ingrains the message.

Slight recording quality and vocal consistency performance issues, but I am nitpicking.

This is 7.5 hours that you will be glad you spent. Your life will be better off for it.

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  • Louis Macareo
  • 2017-10-19

Good but could have made his point in 20 pages

Important. Insightful. Enjoyable. Can summarize in 3 mins. The rest is just gratuitous.

30 of 36 people found this review helpful

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  • Chimdi Azubuike
  • 2018-03-10

Useless Dribble

I’m a huge fan of Apple but I think Sinek is an even bigger fan. He ends his book by saying he’s a failure and Beverly really learned how to make a business work. I think that sums up the book. It might as well be called, “why I love Steve jobs so so much”. It sucks. Seriously sucks. His concept of the golden circle is pedantic at best and hardly explains the correlation to the cure all that he claims. It’s so nebulous that he doesn’t elaborate past one chapter. But he does bolden the word WHY about 376 times. Is basically an elongated version of one of his speeches. But worst.

If you want behavioral psychology, read Daniel khanaman. If you’re looking for purpose read Napoleon hill. If you’re looking for strategy read Michael porter or Michael Gerber. But if your dead set on reading this book. Don’t dare ask why you didn’t heed my advice after the first 4 chapters.

In truth, this book really sucks. But there are some good nuggets: the GM vs Toyota example. The Southwest example about turn around flights to reduce fleet size. The concept of why is not entirely lost. It stems from having a deep personal purpose to achieve. But as Sinek explains, that alone doesn’t build a business. You need systems, processes and people. Jobs built systems and processes for consistently vetting good ideas. But like any professional, it was just one caveat to his business. Discipline to focus on the purpose and goals was another factor.

If you only read this book before your started a new business, run back to your day job before you ask WHY did I listen to that guy. I really didn’t like this book. It was poorly written and shallow in thought.

51 of 62 people found this review helpful

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  • Stephen
  • 2018-02-06

Could be a third as long

There are a lot of great ideas and stories in this book. However the author repeats himself many times. By the end of the book you will be tired of hearing the same stories about Apple and Walmart.

20 of 24 people found this review helpful

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  • N. Ricks
  • 2018-02-19

Book should be relabeled “why Apple is the best”

I’m shocked how much senek reference Apple without using other companies as an example. For as long as this book is he really should have been able to come up with 50 examples as opposed to just the 3-5 it seemed like he kept using.

15 of 18 people found this review helpful

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  • Meghan Keiter
  • 2017-10-22

Best book ever read!

This book is a MUST read! Finally, a book that really helps you discover that finding your "why" (aka purpose) is the FIRST thing you should do way before finding out what results you want (I.e success, money, etc). I absolutely love this concept and I'm so excited to start discovering my why.

19 of 24 people found this review helpful

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  • MMH Toronto
  • 2017-09-14

What is your compass?

With a clear purpose, a well defined and articulated "why", exceptional success of the "how" (product, brand, service, business) becomes possible. The book draws on many examples, most prominently Apple. I found the book interesting in a general kind of way, but it lacks applicability for me. Perhaps I am too much of a "how" person, too execution focused. A good book and worth the read.

7 of 9 people found this review helpful

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  • Leanna Olbinsky
  • 2017-10-16

Amazing. I listened in 2 days

I loved everything about this book. The reading was wonderful and Mr. Sinek was inspiring. It was to the point where when it was over I yelled, “nooooo!”

6 of 8 people found this review helpful

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  • Amazon Customer
  • 2018-03-21

Repetitive

After any book I read I ask “WHAT did I get out of this?” He hammers the generic point that we need to be embodied by a purpose and communicate that purpose to the people we lead or are trying to influence. He hammers it home so much that I began bringing sense of purpose and “why” back into my leadership style but I don’t think you need to read the whole book to get the point. The others are also right in the fact that he has a big b**er for apple over the course of the whole book.

3 of 4 people found this review helpful

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  • Daniel Shaw
  • 2018-03-19

Listen to a 7hr advertisement for Apple

What would have made Start with Why better?

If Simon had backed up his "start with why" idea with practical applications taken from individual entrepreneurs, small to medium business and a couple of large ones instead of using Apple and Southwest airlines for every 2nd example it certainly would have been a better book for takeaway advice and inspiration. Also, I found that the majority of the examples for his "start with why" are from the US - nothing from the remaining 89% of the world - did / would it work anywhere else? that would have been interesting to know as well.

What do you think your next listen will be?

Gary Vaynerchuk - crushing it.

What three words best describe Simon Sinek’s performance?

Simon is inspirational and a good orator, that's the key to his success with his TED talk and other talks since then.

You didn’t love this book... but did it have any redeeming qualities?

The theme of the book "start with why" is an important one - but could be explained in a more practical, shorter book.
More examples from small to medium companies or individuals would help too.

1 of 1 people found this review helpful

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  • YW
  • 2018-02-28

repetitive.

Once you peel away the accent. The content is boring after 30 min. Repeats the same point.

1 of 1 people found this review helpful

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  • Tivo
  • 2018-06-03

Trop long pour si peu

En ce qui concerne la substance du livre, son message, je lui donne 5 étoiles !

Mais le contenu est bien trop long à mon avis ! C’est la mode en ce moment de raconter des anecdotes à n’en plus finir et de les répéter tout au long du livre. Et le message reste toujours le même, il ne grandit pas.

L’auteur n’avait pas besoin de consacrer un livre entier à ce message. Il aurait pu y inclure le second livre qui est le « comment » pour en faire un vrai livre complet et là peut-être qu’il mériterait les 5 étoiles.

Malgré cela, je le recommande quand même car le message en vaut la peine.

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  • Anonymous User
  • 2017-10-06

Goosebumps

Excellent book everyone should read. Chapter 13 is incredibly powerfull: "I was thinking of something even worse than the thought suicide for an entrepreneur... I was thinking about getting a job."