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The Psychology of Selling
- The Art of Closing Sales
- Narrated by: Brian Tracy
- Length: 5 hrs and 19 mins
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Publisher's Summary
With Brian Tracy’s The Psychology of Selling you will learn how to program yourself for success.
How would you like to triple your income in just 12 months?
That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.
“Selling is an inner game,” Brian states, “and the difference between top performers and average ones is not as great as you might think. Top performers just do certain things a little bit better each day.” In these 12 sessions you’ll learn the field-tested techniques that will give you that critical edge, so you can blow the roof off your closing rate and your commissions. In this landmark program, you’ll discover:
- Why the top 20 percent of salespeople earn 16 times the average of the rest.
- The 10 characteristics of superior salespeople.
- The psychology of buying.
- How to break a prospect’s preoccupation.
- Why goal setting is a key to sales success.
- Six ways to increase effectiveness.
- How to deal with a prospect’s nine most common objections.
- The Law of Six and how it can help you.
- And so much more!
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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What listeners say about The Psychology of Selling
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 2019-05-10
Five stars
Simply priceless advice... highly recommended. .. a must read for all sales person. All I learned in coaching condensed in this book.
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- Eldon
- 2020-05-04
Must read for any salesperson!
Brian breaks down the art of selling and closing sales better than I have ever heard. Regardless of your industry, if you are selling products or services ... you need to listen to this.
His sense of humour helps keep you engaged. I stopped several times to take notes. I will definitely listen to this again!
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- Anonymous User
- 2021-11-04
Very useful and motivational information.
This book is filled with great motivational material with wonderful pieces of advice. I do question the era that it was written, as there were moments of blatant misogyny. Wondering if there is an updated version when it comes to women in sales and a woman’s overall role. Otherwise fantastic book.
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- chas
- 2020-06-03
loved it!
I feel like Grant Cardone was just rehashing a lot of this material. This is a really good listen, I would recommend it to anyone.
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- Amazon Customer
- 2018-08-29
You must read this book
Superb book. Very helpful in sales and holds up to date. Worth every penny. Funny and educational.
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- Anonymous User
- 2019-02-25
Amazing
amazing i went from bad week to best week of all time. door to door (cold call) i suggest this book to anyone who want to suceed in the sales Branch
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- jocelyn fournier
- 2019-08-18
A must have for every sales person!
I love Brian Tracy. I've bought the audio book and the knowledge that is share by Brian is going to make you a better salesperson 100% garanteed!!!!
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- Amir Benrabah
- 2022-08-13
Loved it
This book Feels like I was living the event he was in. I could feel the body language from his talking alone
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- Gilad K
- 2019-02-02
Just buy it
Simply the most informative and most helpful book I have ever read. There is no bs like all other books about false dreams and promises, this book actually delivers. First time in my life I said waw reading a book.
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- Min
- 2020-11-13
Enjoyed this book
Must read for all sales people. They arent NEW concepts but overall great review to go over. I was very impressed
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