Showing results by publisher "HarperAudio" in Marketing & Sales
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Day Trading Attention
- How to Actually Build Brand and Sales in the New Social Media World
- Written by: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 8 hrs and 24 mins
- Unabridged
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In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
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Day Trading Attention
- How to Actually Build Brand and Sales in the New Social Media World
- Narrated by: Gary Vaynerchuk
- Length: 8 hrs and 24 mins
- Release date: 2024-05-21
- Language: English
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Price: $40.01 or 1 Credit
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Influence, New and Expanded
- The Psychology of Persuasion
- Written by: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Needs to be narrated by someone else
- By Amazon Customer on 2021-12-28
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Influence, New and Expanded
- The Psychology of Persuasion
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Release date: 2021-05-04
- Language: English
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Price: $52.44 or 1 Credit
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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Rory Sutherland's narration is truly special
- By Shane Duquette on 2020-04-29
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release date: 2019-05-07
- Language: English
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- Written by: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Unabridged
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In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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Really really cheesy
- By AJ on 2019-05-18
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Release date: 2004-12-26
- Language: English
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Price: $29.13 or 1 Credit
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- Written by: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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Brutal
- By The Bear Essentials on 2018-05-22
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Release date: 2018-04-03
- Language: English
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Dollars and Sense
- How We Misthink Money and How to Spend Smarter
- Written by: Dan Ariely, Jeff Kreisler
- Narrated by: Simon Jones
- Length: 9 hrs and 12 mins
- Unabridged
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Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.
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Solid Book on Money and How We Think About It
- By h on 2023-02-24
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Dollars and Sense
- How We Misthink Money and How to Spend Smarter
- Narrated by: Simon Jones
- Length: 9 hrs and 12 mins
- Release date: 2017-11-07
- Language: English
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Crush It!
- Why NOW Is the Time to Cash In on Your Passion
- Written by: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 3 hrs and 40 mins
- Unabridged
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Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
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Buy the new one
- By Marie on 2018-11-05
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Crush It!
- Why NOW Is the Time to Cash In on Your Passion
- Narrated by: Gary Vaynerchuk
- Length: 3 hrs and 40 mins
- Release date: 2010-01-05
- Language: English
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Price: $19.80 or 1 Credit
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The Thank You Economy
- Written by: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 41 mins
- Unabridged
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The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
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Excellent
- By David Smith on 2022-06-02
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The Thank You Economy
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 41 mins
- Release date: 2011-06-28
- Language: English
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Price: $25.63 or 1 Credit
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The 22 Immutable Laws of Branding
- Written by: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Outdated
- By Sam Itani on 2020-02-04
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The 22 Immutable Laws of Branding
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Release date: 2014-04-22
- Language: English
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How Are You, Really?
- Living Your Truth One Answer at a Time
- Written by: Jenna Kutcher
- Narrated by: Jenna Kutcher
- Length: 9 hrs and 7 mins
- Unabridged
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Forget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We're living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time on this planet. In her first book, Jenna Kutcher—entrepreneur, photographer, influencer, teacher, mom, and host of the wildly popular Goal Digger podcast—shares her philosophy on how to live a life that exists outside the tired cliché of “having it all.”
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Loved her real raw story
- By Jennifer Maslow on 2023-03-06
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How Are You, Really?
- Living Your Truth One Answer at a Time
- Narrated by: Jenna Kutcher
- Length: 9 hrs and 7 mins
- Release date: 2022-06-28
- Language: English
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Written by: Clayton M. Christensen, Taddy Hall
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
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Era of ‘Jobs to be Done’
- By Mohamed on 2019-09-25
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Release date: 2016-10-04
- Language: English
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Price: $25.63 or 1 Credit
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Turning the Flywheel
- A Monograph to Accompany Good to Great
- Written by: Jim Collins
- Narrated by: Jim Collins
- Length: 1 hr and 47 mins
- Unabridged
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A companion guide to the number one best-selling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors and with start-ups.
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Needs supporting charts and graphs!
- By Amazon Customer on 2021-06-17
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Turning the Flywheel
- A Monograph to Accompany Good to Great
- Narrated by: Jim Collins
- Series: Good to Great, Book 6
- Length: 1 hr and 47 mins
- Release date: 2019-02-26
- Language: English
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Price: $17.47 or 1 Credit
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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A little out dated.
- By Gary Glass on 2018-08-12
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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release date: 2014-04-22
- Language: English
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Price: $19.80 or 1 Credit
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#AskGaryVee
- One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
- Written by: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Jack Welch, Dave Ramsey
- Length: 11 hrs and 37 mins
- Unabridged
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Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.
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Insightful yet immodest, energetic yet egotistical
- By Hadi Hafez on 2019-09-25
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#AskGaryVee
- One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
- Narrated by: Gary Vaynerchuk, Jack Welch, Dave Ramsey
- Length: 11 hrs and 37 mins
- Release date: 2016-03-08
- Language: English
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What Every BODY Is Saying
- An Ex-FBI Agent’s Guide to Speed-Reading People
- Written by: Joe Navarro, Marvin Karlins
- Narrated by: Paul Costanzo
- Length: 7 hrs and 19 mins
- Unabridged
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Listen to this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you.
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Good
- By Jscamander on 2018-05-24
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What Every BODY Is Saying
- An Ex-FBI Agent’s Guide to Speed-Reading People
- Narrated by: Paul Costanzo
- Length: 7 hrs and 19 mins
- Release date: 2012-01-19
- Language: English
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Built to Last
- Successful Habits of Visionary Companies (Good to Great, Book 2)
- Written by: Jim Collins
- Narrated by: Jim Collins, Jerry I. Porras
- Length: 6 hrs and 16 mins
- Abridged
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Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
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The Third Book of the Foundation of your Company
- By Joel B on 2020-12-21
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Built to Last
- Successful Habits of Visionary Companies (Good to Great, Book 2)
- Narrated by: Jim Collins, Jerry I. Porras
- Series: Good to Great, Book 2
- Length: 6 hrs and 16 mins
- Release date: 2019-11-07
- Language: English
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Written by: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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A must for your business toolkit.
- By Brian Paul Ferreira on 2021-06-14
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Release date: 2012-12-11
- Language: English
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Angel
- How to Invest in Technology Startups - Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000
- Written by: Jason Calacanis
- Narrated by: Jason Calacanis
- Length: 8 hrs and 19 mins
- Unabridged
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Over the past 25 years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology startups - investments that have earned him tens of millions of dollars. Now, in this enlightening guide that is sure to become the bible for 21st century investors, Calacanis takes potential angels step-by-step through his proven method of creating massive wealth: startups.
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Great Piece
- By M. B. O. on 2022-07-17
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Angel
- How to Invest in Technology Startups - Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000
- Narrated by: Jason Calacanis
- Length: 8 hrs and 19 mins
- Release date: 2017-07-18
- Language: English
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The Unsold Mindset
- Redefining What It Means to Sell
- Written by: Colin Coggins, Garrett Brown
- Narrated by: Colin Coggins, Garrett Brown
- Length: 7 hrs and 13 mins
- Unabridged
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The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.
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The Unsold Mindset
- Redefining What It Means to Sell
- Narrated by: Colin Coggins, Garrett Brown
- Length: 7 hrs and 13 mins
- Release date: 2023-02-21
- Language: English
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How the Mighty Fall
- And Why Some Companies Never Give In
- Written by: Jim Collins
- Narrated by: Jim Collins
- Length: 4 hrs and 41 mins
- Unabridged
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Decline can be avoided. Decline can be detected. Decline can be reversed. Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?
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Very informative and good listen
- By Biker Boy on 2023-05-05
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How the Mighty Fall
- And Why Some Companies Never Give In
- Narrated by: Jim Collins
- Length: 4 hrs and 41 mins
- Release date: 2009-05-19
- Language: English
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Price: $29.29 or 1 Credit
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